Oteng Foster, who works for Newmont Mining at Akyem, Ghana, captures field footage that will be used for a variety of information purposes.

When one conjures the many communication tools today at their disposal, it is not a far leap to imagine what new media is, how it works, and its path of distribution. This is especially so when considering the many new kinds of media players commonly available, from touch screen iPhones to e-readers bringing up-to-date news from all parts of the world, to miniature MP4 players featuring wide screen high definition platforms.

New media then, represents the way an individual designs and constructs the information they wish to send to others whether the audience be intimate or vast. Here are two examples of new media products we have developed, some for training purposes, others for branding purposes.

Understanding malaria

Interactive graphics

Regardless of how challenging or unusual any new media presentation is, the overall quality of the work being shown has to be high. People will forgive certain errors in speech, writing, music, photography, or any other media, but not shoddy or ill-conceived work. Nobody has the time to waste.