What sounds good for any company engaged in social responsibility, sustainability or safety practices is not always easy to achieve in a cost-effective and timely manner. This is especially true in an era when when things undergo change so rapidly. How and when to do this are important considerations.

Today, this acronym — SENDS – provides some considerations when communicating information that is important :

• Short & sweet. Very few people today have the time to read tomes or watch lengthy video presentations, even if the content seems superb. The worst thing you can do is waste a person’s time
• Engage and Interest your audience. That includes how you say what you say, how you show what you show, and how you deliver your message.
• Newsworthiness. Any information you deliver must pride something that has news value, that will engage attention
• Distribution. How you reach your target audience in a dynamic way that doesn’t get lost in the shuffle is important, whether it’s simple SMS text, an email, mobile podcast, or something else.
• Straightforward & Transparent — read like a book without missing chapters.

SENDS — easy to remember and good to put into practice, whether training or communications outreach.

“Same-old, same-old” runs counter to the era; always keep in mind your browser’s ‘REFRESH’ button.

A customizable training solution, presented by employment law attorney, Chuck Passaglia.

A short list of what affects online learning delivery

• 1. Timeliness
  • Can information be delivered when a particular learning is required
• 2. Length of Production Cycle
  • How long will product take to produce
• 3. Production Value
  • Ability to engage or interest audience
  • Multimedia
• 4. Controllable
  • Can content be easily modified
• 5. Cost
  • What are the cost factors – time off work, space, materials, etc.
• 6. Convenience
  • Can learning be available without disrupting other employee demands
  • 24/7 availability
• 7. Distribution
  • Internet to computer, mobile devices, SMS
  • Bandwidth requirements
• 8.  Performance Tracking
  • Measuring understanding
  • Does learning management system exist
  • Is other intervention required
• 9. Archival Characteristics
  • On-demand learning library
  • Searchable
• 10. Value to users
  • SME participation
  • Value to customers

URLs of sample online learning for review:

1. Two-window, non-video player with chapters

Understanding malaria

2. Green Streets Learning Management System, featuring demos

21st Learn SCORM-based LMS

3. Various new media learning products from Glenn Meyers

Glenn Meyers website

4. Internet radio format for information distribution

Radio Newmont Ghana

5. Video-based learning platform with sample tests

Adams County Ethics

“Versions of programming like this have been added to our course list so they can be customized for participating companies in a cost-effective way,” states Glenn Meyers, executive programming producer for the company.

Chuck Pasasaglia

Passaglia is highly regarded for compliance and ethics trainings he has provided for businesses, organizations and governmental entities.

A number of his compliance programs can be viewed as short demos for no charge at Green Streets LMS (log in as a guest).